It doesn’t cost a lot of money to do good SEO. In fact, most of the things that you can do as “positive SEO” become worthless, or even negative, for your website if the search engines believe you have bought them.
Example – paid for back links.
A back link to your website is generally considered to be a good thing, especially if the website that has linked to yours is authoritative in your particular niche or field.
But, if you have bought that backlink its value becomes zero or less.
The very best thing that you can do for your website in terms of SEO is to create great content – something useful, timely, relevant, and unique. All it takes is time.
When you’ve created that content, find somewhere to share it – depending on the audience you want to reach then Facebook, LinkedIn, Medium, or Twitter may be good options for you. With a little luck and a following wind, your content will be found and shared by your target market.
It didn’t work – nobody liked my content. You charlatan!
There are lots of reasons this might happen (except the charlatan thing) but, assuming that your content is great, I’m going to bet it’s timing.
For example, the average lifespan of a tweet is 18 minutes. If nobody has engaged with your tweet after those first 18 minutes, it will have already dropped too far down the majority of users feeds for them to see it. It’s easy for your voice to be drowned out on social media, which is why “likes” are so important – content that users engage with gets a longer lifespan, reappears in users feeds, and thus has more chances to engage users.
Social networks thrive on content that engages users – give them what they need and they will support you in return.
#protip: It’s OK to re-share your content, just make sure you have enough content so that you are not constantly repeating yourself online.