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Introduction to SEO

Google Analytics

The king of analytical software and something no website should be without. Completely free, extremely easy to implement, there is no excuse for not having Google Analytics on your website. This doesn’t mean understanding what […]

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Introduction to SEO

Google Search Console

Google Search Console is like Google Analytics’ less popular, nerdier cousin. Instead of telling you what is happening on your website, it tells you what is happening on search – and it is therefore an […]

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Introduction to SEO

Google My Business

An increasing number of searches are local – a trend that has only been growing since the mobile internet and smartphones came to prominence. Today, more than half of web traffic comes from mobile devices […]

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Introduction to SEO

The Rules of SEO

RULE 1: If you can automate it, it’s probably SPAM Google believes in a “human-generated” internet. Any content, link, or page generated by a machine alone is likely to be classed as SPAM at some […]

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Introduction to SEO

Dungeons and Dragons

The internet is full of strange and arcane terms for fairly boring, mundane things. Don’t be fooled – we are all just nerds trying to make our jobs sound cool. Sometimes the marketing guys get […]

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Introduction to SEO

The ABCs of SEO

A + B + C = SEO? Google says that there are thousands of different “ranking factors” that affect where your website appears in their index. I believe that all of these ranking factors can […]