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Instagram has released a controversial update to their app, replacing the “Create” button that uploads photos with a new button that takes the user into “Reels” – Instagram’s short-form video competitor to TikTok.
What is the best word count for SEO? How long does an article need to be for Google to “like” it? What’s the magic number […]
Musicians talk about finding “their sound”. Writers often talk about finding “their voice”. Even chefs will refer to a dish as “them on a plate”, […]
Having decided the tone in which we are going to write the content for our website, we now have to decide what to write. We […]
There are five types of web page and you can map them to functions in your business to get a better understanding of what they […]
Our grid still isn’t complete though – we need to write our page descriptions and decide on what keywords/search phrases we are targeting for each […]
Here’s what Google has to say about writing good web pages, direct from its own help article on SEO: “Creating compelling and useful content will […]
Cheaters never prosper. Never copy content from other websites or use generic content Duplicate content is anathema to search engines. It’s tough enough keeping the […]
Clear calls to action Remember the Post Turtle? Well, the most important part of the five-second rule test is Part 3 – what action do […]
There’s a reason we call them web pages – they are designed, fundamentally, to be connected together, like points on a spider’s web. Links from […]
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