The Ultimate Backlink: The Returning Customer

Before we leave backlinks behind, I’d like to circle back around and revisit what an organic link really is – it’s a vote of confidence.

Of all the people on the internet (and there are quite a few of them) the ones you should want a backlink from more than any others are your customers.

It’s a well-established fact that it’s cheaper to retain an existing customer and get repeat business from them than to acquire a new customer. The ratio you’ll see quoted a lot online is that it’s five times more expensive to acquire a new customer than to sell to an existing one.

So, whilst most of this book has been about using SEO techniques to increase your business, find new customers, and make new sales – never forget the customers that you have.

  • Create new content for them; answer their questions and address their issues.
  • Engage with them on social media and share their content.
  • Share more useful content with them via email lists.
  • Take their feedback on your website and implement changes that will benefit them.

Bill Gates once said…

“Your most unhappy customers are your greatest source of learning”

and if you ever used Windows Vista or Windows 8, you’ll see how Bill Gates got so smart.

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