Google only wants bad SEOs to use the disavow tool.
It’s a rare moment of clarity from Chocolate Factory Chief Oompla Loompa John Mueller and proof positive that there are such things as bad links […]
Month: May 2020
Amazon won’t put Bezos in the chair to answer questions on misuse of seller data
A whistleblower inside Amazon claims execs use data from private sellers on the platform to inform their choices of what markets to enter with their […]
Google’s John Mueller: “Ranking Isn’t Always the Goal”
So, the latest weird statement to come from Wonka’s Chocolate Factory and the Chief Umpa Loompa John Mueller is… Ranking isn’t always the goal. John […]
Google say that Negative SEO Is Not Why Google Made the Disavow Link Tool
Tucked away inside of the Search Console (once known as Webmaster Tools) there’s a tool that allows you to “disavow” a link to your website. […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
No two sites are the same. Don’t rely blindly on a strategy just because it worked for someone else
So, it’s as simple as looking at what the number one company is doing and doing the same as them? Awesome, put the book down […]
The reality of moving website providers
In my experience, it’s rare for one website company to take on the work of another. Developers hate working on what we call “legacy systems” […]
SEO is not expensive. Low budget? Spend time on creating good content and building relationships online
It doesn’t cost a lot of money to do good SEO. In fact, most of the things that you can do as “positive SEO” become […]
Google is not a black box. Read Webmaster Guidelines and watch Webmaster Help Videos.
SEO is full of contradictions – things that work for other people won’t work for you, things that didn’t work for other people will propel […]
Your SEO project will never, ever be finished. You can always improve. So can your competitors
SEO is an arms race. If you’re currently in #1 position for a lucrative search term, chances are the everyone from position #to infinity are […]