The Truth About SEO

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Month: May 2020

Google only wants bad SEOs to use the disavow tool.

21 May 2020 chris 1

It’s a rare moment of clarity from Chocolate Factory Chief Oompla Loompa John Mueller and proof positive that there are such things as bad links […]

Amazon won’t put Bezos in the chair to answer questions on misuse of seller data

17 May 2020 chris 0

A whistleblower inside Amazon claims execs use data from private sellers on the platform to inform their choices of what markets to enter with their […]

Google’s John Mueller: “Ranking Isn’t Always the Goal”

16 May 2020 chris 0

So, the latest weird statement to come from Wonka’s Chocolate Factory and the Chief Umpa Loompa John Mueller is… Ranking isn’t always the goal. John […]

Google say that Negative SEO Is Not Why Google Made the Disavow Link Tool

13 May 2020 chris 2

Tucked away inside of the Search Console (once known as Webmaster Tools) there’s a tool that allows you to “disavow” a link to your website. […]

It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.

7 May 2020 chris 0

I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]

No two sites are the same. Don’t rely blindly on a strategy just because it worked for someone else

6 May 2020 chris 0

So, it’s as simple as looking at what the number one company is doing and doing the same as them? Awesome, put the book down […]

The reality of moving website providers

6 May 2020 chris 0

In my experience, it’s rare for one website company to take on the work of another. Developers hate working on what we call “legacy systems” […]

SEO is not expensive. Low budget? Spend time on creating good content and building relationships online

6 May 2020 chris 0

It doesn’t cost a lot of money to do good SEO. In fact, most of the things that you can do as “positive SEO” become […]

Google is not a black box. Read Webmaster Guidelines and watch Webmaster Help Videos.

6 May 2020 chris 0

SEO is full of contradictions – things that work for other people won’t work for you, things that didn’t work for other people will propel […]

Your SEO project will never, ever be finished. You can always improve. So can your competitors

6 May 2020 chris 0

SEO is an arms race. If you’re currently in #1 position for a lucrative search term, chances are the everyone from position #to infinity are […]

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