Google only wants bad SEOs to use the disavow tool.
It’s a rare moment of clarity from Chocolate Factory Chief Oompla Loompa John Mueller and proof positive that there are such things as bad links […]
Month: May 2020
Amazon won’t put Bezos in the chair to answer questions on misuse of seller data
A whistleblower inside Amazon claims execs use data from private sellers on the platform to inform their choices of what markets to enter with their […]
Google’s John Mueller: “Ranking Isn’t Always the Goal”
So, the latest weird statement to come from Wonka’s Chocolate Factory and the Chief Umpa Loompa John Mueller is… Ranking isn’t always the goal. John […]
Google say that Negative SEO Is Not Why Google Made the Disavow Link Tool
Tucked away inside of the Search Console (once known as Webmaster Tools) there’s a tool that allows you to “disavow” a link to your website. […]
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in […]
Working with SEO Consultants and Agencies
I wrote this book mostly because I was tired of finding my industry down on the same list as bankers, double glazing sales, estate agents, […]
Google My Business
An increasing number of searches are local – a trend that has only been growing since the mobile internet and smartphones came to prominence. Today, […]
Google Search Console
Google Search Console is like Google Analytics’ less popular, nerdier cousin. Instead of telling you what is happening on your website, it tells you what […]
Google Analytics
The king of analytical software and something no website should be without. Completely free, extremely easy to implement, there is no excuse for not having […]
How Do I Know if my SEO is Working?
Pretty important question, right? Good news! There are a huge range of services out there that you can plug into your website to help you […]