The Truth About SEO

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They’re baaaack! Google start experimenting with Featured Snippets again.

20 March 2021 chris 0

So, I kicked off a conspiracy theory on Twitter this week… … because Featured Snippets are back in a big way. I suggested in my […]

Google say: It’s Fine if 30-40% of URLs in Search Console are 404s

28 February 2021 chris 0

Your website will throw a 404 error if someone tries to go to a webpage that isn’t there. Also known as “broken links”, 404s are […]

Is Google killing Featured Snippets?

25 February 2021 chris 0

I’ve made no secret of my dislike of Featured Snippets. This week there was some good news that maybe, just maybe, Google was turning back […]

Why Long Title Tags Are, and Aren’t, an SEO problem

24 February 2021 chris 0

I always find it interesting when Google let out little nuggets of information that either confirm or debunk long held beliefs in the SEO industry. […]

Is a decentralised Twitter the future of social media?

10 February 2021 chris 0

Governments have been playing catch up with technology for as long as I can remember, the statute book taking more time to write to than […]

A prediction on search, Apple, and 2021…

18 December 2020 chris 2

Prediction: Apple’s rollout of “Ask App Not To Track” is the opening volley of a war with online advertising providers. Apple has been quietly building […]

Google isn’t the only game in town. Diversify your traffic sources to be less vulnerable to problems

4 December 2020 chris 0

I’ve lost count of the number of times I’ve written the word “Google” while writing The Truth About SEO. Quite a few times, at least, […]

Google may rewrite your content to fix the web

2 December 2020 chris 0

If you’re serious about SEO, just doing what everyone is doing won’t cut it. You have to look ahead at what search engines might want […]

Why you need to a web host with fast and reliable hardware

24 November 2020 chris 0

This should go without saying but… if you find that the host is having frequent problems (or worse, the same problem over and over again) […]

How to Apply the 80/20 Rule to SEO

24 November 2020 chris 0

The Pareto Principle states that 80% of your outcomes will come from 20% of your efforts. It’s a ratio that crops up in a wide […]

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Recent Posts

  • They’re baaaack! Google start experimenting with Featured Snippets again.
  • Google say: It’s Fine if 30-40% of URLs in Search Console are 404s
  • Is Google killing Featured Snippets?
  • Why Long Title Tags Are, and Aren’t, an SEO problem
  • Is a decentralised Twitter the future of social media?

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