What Is the Best Word Count for SEO?
What is the best word count for SEO? How long does an article need to be for Google to “like” it? What’s the magic number…
How much is too much eCommerce category content?
When optimising an eCommerce website one of the first things I check is content on the category pages. In the majority of cases I find…
Why is Organic SEO So Hard?
Why is organic SEO so hard? Why does it take so long? When search engines exist to help us find things, why do some things end up so hard to find? My gut reaction surprised me but, the more I think about it, the more I think it might be right…
Google Calls Out SEMRush and warns that links from their Guest Post Service might damage your website
SEMRush launched a new service offering to find you high quality links to your website… and Google doesn’t like it. In case this is the…
Google Can & Does Use Historic Data For Search Rankings
How long does it take for changes to your website to affect your search engine ranking? Well, according to Google, it could be a year……
Google only wants bad SEOs to use the disavow tool.
It’s a rare moment of clarity from Chocolate Factory Chief Oompla Loompa John Mueller and proof positive that there are such things as bad links…
Amazon won’t put Bezos in the chair to answer questions on misuse of seller data
A whistleblower inside Amazon claims execs use data from private sellers on the platform to inform their choices of what markets to enter with their…
Google’s John Mueller: “Ranking Isn’t Always the Goal”
So, the latest weird statement to come from Wonka’s Chocolate Factory and the Chief Umpa Loompa John Mueller is… Ranking isn’t always the goal. John…
Google say that Negative SEO Is Not Why Google Made the Disavow Link Tool
Tucked away inside of the Search Console (once known as Webmaster Tools) there’s a tool that allows you to “disavow” a link to your website.…
It’s not all about rank. Ranking 1st for a keyword that generates no sales is pointless.
I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in…
Guest blogging has lost power as an SEO technique but is still great for referral clicks and networking
Guest blogging was, effectively, writing content for other people’s websites/blogs in exchange for getting a link in the “author bio” to your website and it…
Have zero tolerance for duplicate content. Eradicate it at every turn
Search engines hate duplicated content. Google, reputedly, has a “good cop who just watched his partner get gunned down by the local mob boss at…