They’re baaaack! Google start experimenting with Featured Snippets again.
So, I kicked off a conspiracy theory on Twitter this week… … because Featured Snippets are back in a big way. I suggested in my […]
Google say: It’s Fine if 30-40% of URLs in Search Console are 404s
Your website will throw a 404 error if someone tries to go to a webpage that isn’t there. Also known as “broken links”, 404s are […]
Is Google killing Featured Snippets?
I’ve made no secret of my dislike of Featured Snippets. This week there was some good news that maybe, just maybe, Google was turning back […]
Why Long Title Tags Are, and Aren’t, an SEO problem
I always find it interesting when Google let out little nuggets of information that either confirm or debunk long held beliefs in the SEO industry. […]
Is a decentralised Twitter the future of social media?
Governments have been playing catch up with technology for as long as I can remember, the statute book taking more time to write to than […]
A prediction on search, Apple, and 2021…
Prediction: Apple’s rollout of “Ask App Not To Track” is the opening volley of a war with online advertising providers. Apple has been quietly building […]
Google isn’t the only game in town. Diversify your traffic sources to be less vulnerable to problems
I’ve lost count of the number of times I’ve written the word “Google” while writing The Truth About SEO. Quite a few times, at least, […]
Google may rewrite your content to fix the web
If you’re serious about SEO, just doing what everyone is doing won’t cut it. You have to look ahead at what search engines might want […]
Why you need to a web host with fast and reliable hardware
This should go without saying but… if you find that the host is having frequent problems (or worse, the same problem over and over again) […]
How to Apply the 80/20 Rule to SEO
The Pareto Principle states that 80% of your outcomes will come from 20% of your efforts. It’s a ratio that crops up in a wide […]